What's the main difficulty of multichannel e-commerce?
Magens sells through its web and through seller and government websites. For each sales channel, the price list is different while the stock is the same. Sellers must be up to date because errors would mean a tremendous cost for the business.
What is the main focus today?
Optimize two areas. The first is centralized control of processes, having a dashboard in the intranet system that shows alerts when a process fails and highlight the problems before they affect the operation. The second is to manage the stock better. Currently, if the same product is sold through several channels at the same time the system could generate sales without stock. Beyond that, be ready for other challenges.